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THE BOSE QUIETCOMFORT EARBUDS II
Bose collaborated with Mirrored Media to create an immersive brand experience and launch event that introduced their highly-anticipated new product, the Bose QuietComfort Earbuds II to consumers, influencers, and press. We launched the product during New York Fashion Week with a standout press event and exclusive party, featuring immersive tech experiences and live performances, all reinforcing the idea that Bose doesn’t just treat music as an accessory, but as an integral part of the brand’s identity.