Disney+ Huluween Fest took over the Los Angeles Equestrian Center, welcoming over 1,300 guests across two distinct experiences: a daytime event for kids and families and an evening event for older teens and adults, all celebrating Disney+ and Hulu as the definitive home for Halloween, from family fun to horror and thrills.

Building on the success of our Halloween Fest 2025, this year delivered significant growth and buzz, generating over 1B impressions. Stars from fan-favorite Disney shows and movies — along with special celebrity guests — arrived in costume for a two-part celebration packed with epic costume contests, carnival games, rides, and more.

The expansive festival brought together beloved films and series under a single cohesive brand, Disney+ Huluween Fest. From larger-than-life rides, like the branded Ferris Wheel and Sizzler, to the multiple photo opportunities, like the Coven Academy aura photobooth or Mickey and friends meet-and-greet, guests were guaranteed a Halloween landscape filled with fun, treats, and a wicked good time. A highlight for the day event was the Trick-or-Treat Content Studio, a hub for creators to be interviewed and select a “trick” or “treat” from a large cauldron filled with Mars candy. All scare moments were captured when our monster hand would burst out to provide the frights and candy to guests. 

The festival transformed into an eerie and spooky environment at night, strategically flipping carnival games to mature series like Agatha All Along and American Horror Story: 13. Themed cocktails like a spooktini were added to the menu, and tarot readings were added to the Coven Corner. A fan favorite feature of the night were the slew of clowns inspired by the new Hulu documentary, Clown Panic, roaming the grounds and providing impromptu scares and endless social content. High above the venue, a giant Disney+ Huluween Fest balloon floated 100 feet in the air, creating a dramatic visual landmark that could be seen beyond the grounds.

The evening’s haunted maze, featuring Huluween titles Ready or Not 2: Here I Come, American Horror Story: 13, Hokum, and Soulm8te, became a standout moment and generated highly shareable content. High-energy costume contests featured celebrity judges Nastya Radzinskaya, Leah Sava’ Jeffries, Kenzie Richardson, Harry Jowsey, Scheana Shay, and Willam Belli. 

Despite triple-digit temperatures, turnout exceeded expectations across both experiences. The overwhelmingly positive online response, with guests already asking to be invited back, underscored the power of Disney+ and Hulu’s combined Halloween offerings and the incredible collaboration across teams that brought it all to life.

The experience included partners like Disney+ Perks, Disney Kids & Family Franchise, Disney Store, Spirit Halloween, Disney Consumer Products, Jack in the Box, Mars Candy, Disney Music Group, Magna, and PATH Water.