Hello Sunshine, part of Candle Media, returned for its third year of Shine Away, connected by AT&T, an experiential franchise for women. Set at the iconic Universal Studios Lot in Universal City, California, the third annual Shine Away had more talent and programming moments than ever before. Shine Away offered two days of curated programming, bespoke activations, immersive experiences, and conversations with top talent across media, literature, promising the most impressive program for the franchise to date.
Shine Away’s programming tapped into the culture-defining brands from across the Hello Sunshine portfolio, including Reese’s Book Club (RBC), The Home Edit, The Hello Sunshine Collective, Sunnie, Drop of Sunshine, The Bright Side and Bookmarked podcasts, as well as the company's many beloved film, television, and music projects.
Additionally, as part of the program, Witherspoon kicked off the book tour for her highly anticipated upcoming new thriller, Gone Before Goodbye, alongside co-author Harlan Coben.
Presenting sponsor AT&T united inspirational women for dynamic conversations with AT&T’s Connection Plaza as a central hub for personal and professional development—offering mentorship sessions, skill-building workshops, headshots, and profile enhancements designed to give women the tools, confidence, and clarity to own their stories.
In addition to AT&T, Shine Away is brought to life with the help of mission-aligned supporting sponsors:
- The Wells Fargo Autograph Journey℠ Card
- Novartis
- Cars.com
- Sanofi
- Yankee Candle
Additionally, unique activations and programming moments will be brought to Shine Away from Drop of Sunshine, Happy Coffee, World of Hyatt, Owl’s Brew, Sol de Janeiro, The Goods Mart, Zibby’s Bookshop and more.