ABC News Studios celebrated the premiere of Lilith Fair: Building a Mystery with a thoughtfully designed experiential event at the historic Ford Theater in Los Angeles—one that honored the legacy, artistry, and cultural impact of the women who reshaped ’90s music. From arrival through the final moments of the evening, the experience was carefully crafted to reflect the spirit of Lilith Fair while engaging guests in a modern, emotionally resonant way.

Developed in collaboration with ABC News Studios, Mirrored Media served as the experiential partner for the premiere, translating the documentary’s themes into a cohesive, multi-touchpoint environment. The goal was to create more than a screening—building an immersive moment that felt celebratory, nostalgic, and intimate, much like the original Lilith Fair itself.

Guests were welcomed by a red carpet experience inspired by the era’s iconic aesthetic, complemented by festival inspired merchandise and nostalgic treats that set the tone upon arrival. Inside the Ford Theater, a stage setting anchored the screening, reinforcing the importance of live performance and female-led storytelling that defined the original festival movement. The film was introduced by Sarah McLachlan and met with a standing ovation.

Following the screening, the experience expanded beyond the theater as attendees gathered on the Ford Terrace for an after-party. Drawing inspiration from Lilith Fair’s sense of community and creative freedom, Mirrored Media designed the post-screening environment to feel intimate and soulful—an extension of the film’s message. Layered lighting, atmospheric design, and thoughtful flow encouraged connection, conversation, and reflection among artists, creatives, and industry leaders.