Disney created an open call to all besties throughout LA to assemble at the Westfield Century City for the ultimate Electric Bloom celebration. Electric Bloom is Disney’s newest show which features three members of the mega-famous pop group, Electric Bloom, as they look back and tell the story of their band and friendship, starting with the day they all met in high school. Over-achiever Posey, rebellious Jade, and quirky Tulip go on a journey of becoming the biggest band in the world and the best friends in the universe. To bring the experience to life, Disney took over the atrium within the center of the Century City Mall for two days creating an immersive experience for besties of all ages.  

The experience launched with an intimate screening of an episode for invited content creators at the AMC. They were then invited downstairs to be the first to enjoy the Electric Bloom Experience. 3200+ sq feet of walls with 7300+ sq ft of custom graphics with 30k+ stems of florals surrounded our space. Guests entered under 12ft floral archway featuring a custom neon Electric Bloom sign recreating the show logo. Inside the footprint, we recreated key scenes within the show special to each of the girls to create fun, interactive moments for besties. The large atrium LED wall displayed music videos with music playing throughout the space, surrounded by a multi-story custom Electric Bloom graphic. 

Tulip’s Music Room Glam Stations

  • Besties could chose their favorite characters and looks, sit together, and get their glam done to transform into an Electric Bloom Rockstar

Jade’s Craft Closet Bracelet Stations

  • Besties picked their favorite beads and charms and made custom friendship bracelets 

Posey’s Popsicles and Flower Wall

  • Besties got popsicles, each shaped like one half of the classic broken heart “bestie" charm. When put together, they made the heart whole spelling “Bestie". 
  • They could pose in front of a beautiful floral wall with a custom Electric Bloom neon sign

Best Friend Quiz & Interactive Lockers 

  • Besties had the opportunity to take best friend Polaroid photos and stick them to the outside the Electric Bloom lockers
  • Guests could explore each of the character's lockers
  • Guests then took a bestie quiz, based on their answers, they were assigned their own locker. Inside, they found branded surprises

Key Art Stage Moment

  • Besties stepped onto a branded Electric Bloom concert stage featuring the girls instruments and a large LED board with branded music video content
  • Besties took a photo in front of a branded backdrop and floral foreground featuring an electrified version of the show’s key art

Bestie Lounge 

  • Guests had the opportunity to relax in comfortable furniture and listen to the Electric Bloom soundtrack on individual playback devices compliments of Disney Music Group

Thousands of guests came through the experience each day and created unforgettable bestie moments and were transformed into Electric Bloom rockstars. The experience was produced by the experiential agency Mirrored Media. Electric Bloom is now available on Disney+ and Disney Channel!