Disney created an open call to all besties throughout LA to assemble at the Westfield Century City for the ultimate Electric Bloom celebration. Electric Bloom is Disney’s newest show which features three members of the mega-famous pop group, Electric Bloom, as they look back and tell the story of their band and friendship, starting with the day they all met in high school. Over-achiever Posey, rebellious Jade, and quirky Tulip go on a journey of becoming the biggest band in the world and the best friends in the universe. To bring the experience to life, Disney took over the atrium within the center of the Century City Mall for two days creating an immersive experience for besties of all ages.
The experience launched with an intimate screening of an episode for invited content creators at the AMC. They were then invited downstairs to be the first to enjoy the Electric Bloom Experience. 3200+ sq feet of walls with 7300+ sq ft of custom graphics with 30k+ stems of florals surrounded our space. Guests entered under 12ft floral archway featuring a custom neon Electric Bloom sign recreating the show logo. Inside the footprint, we recreated key scenes within the show special to each of the girls to create fun, interactive moments for besties. The large atrium LED wall displayed music videos with music playing throughout the space, surrounded by a multi-story custom Electric Bloom graphic.
Tulip’s Music Room Glam Stations
Jade’s Craft Closet Bracelet Stations
Posey’s Popsicles and Flower Wall
Best Friend Quiz & Interactive Lockers
Key Art Stage Moment
Bestie Lounge
Thousands of guests came through the experience each day and created unforgettable bestie moments and were transformed into Electric Bloom rockstars. The experience was produced by the experiential agency Mirrored Media. Electric Bloom is now available on Disney+ and Disney Channel!