BMW believes that no idea is impossible. BMW is a proud sponsor of Oracle Team USA in the America's Cup. As Technology Partner, BMW provided its engineering competence to ORACLE TEAM USA in fields including aerodynamics. “BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010,” said Jimmy Spithill, the winning skipper of the previous two editions of the competition, at the start of the new partnership. “We know that BMW engineers are the best in the world and can contribute to making our boat faster.”

Mirrored Media worked with BMW to supply lifestyle footage of the i8 for the international TV commercial.