ABC celebrated the premiere of 9-1-1: Nashville with an experiential event atop the W Nashville rooftop, transforming the space into a fun and glamorous, city-forward setting that reflected the intensity and cinematic scope of the new series. Mirrored Media served as the experiential partner for the premiere, overseeing the creative development and execution of an environment that mirrored the show’s drama, heroism, and emotional stakes. 

From the moment guests arrived, a polished red carpet arrival set the tone, welcoming attendees into a premium, high-touch experience infused with Nashville charm. Designed as the ultimate celebration for the show creators, cast, industry tastemakers, and influencers, the event seamlessly blended red carpet energy with immersive storytelling moments.

Set against Nashville’s striking skyline, the rooftop was activated with layered entertainment moments, including an exclusive extended trailer screening that gave guests an early glimpse into the series, DJ-led music that maintained energy throughout the evening, and a custom photo booth designed to encourage shareable moments. We further integrated the local flavor of Nashville with a bourbon tasting experience with custom show tumbler glasses and coasters, which each guest got to take home. Each element was intentionally integrated to support the show’s narrative while creating a celebratory, social-forward atmosphere.