Lively, a new start-up in the music and entertainment industry today announced a strategic partnership with Mirrored Media to provide music strategy and distribution services. The partnership, launched at SXSW 2013, fuses expertise from both the entertainment and technology industries. Check out the full story here! "In an increasingly diverse and competitive music industry, Lively is delivering an innovative solution to reach fans and further the concert experience. There's nothing like live music and, now, through Lively, that experience is available driving a new exciting distribution channel. This is a win win scenario for both fans and artists." Said Justin Lefkovitch, founder and CEO of Mirrored Media.