To celebrate the new series Coven Academy, Disney+ teamed up with Olive & James Cafe to cast a spell over Melrose with a limited-time café takeover that brought the world of the series to life.\ \ For one supernatural week, the bright café transformed into the Coven Academy, complete with banners featuring the school’s crest, mystical décor, immersive photo moments and spellbound details throughout the space.\ \ Olive & James Cafe brewed up a custom menu inspired by Briar, Sasha and Tegan, featuring character-themed matcha and frozen yogurt creations served with co-branded sleeves and Coven Academy giveaways. Despite the heat, fans lined up before opening for complimentary drinks, limited-edition offerings, photo ops and exclusive merchandise that included long socks and school-style sweatshirts. Other gifts with purchase included witchy sticker and gem sheets, crystals and sage sticks. \ \ Over the weekend, the magic took over the courtyard with full days of activities including a branded photo booth and interactive experiences, such as a dark floral botanical bar and custom charm bar.\ \ The week-long takeover gave fans a highly visual, shareable way to step inside the world of Coven Academy, bringing a touch of magic to a favorite Melrose destination.\ \ Coven Academy premiered on Freeform and is now streaming on Disney+ and Hulu.